identity, stationary, folders

Exercising EU Citizenship about rights, duties and possible barriers to their realisation by European Citizens; That’s the research topic of bEUcitizen, an international research initiated by Utrecht University.

We designed the identity and accompanying printed matter. We decided to use the logo as navigation so the logos developed for the project reflect the many aspects that in turn reflect the many ‘multiples’ of the project: 

The elements of th whole logo of our project symbolize:

  • the different colors and different directions of the triangles: our multidisciplinarity;
  • the gridlines: the borders around and within the EU across which its citizens (are supposed to) move;
  • the three colors of triangles: our three clusters that fit well together to form the large triangle; our integrated multidisciplinary research project.

The logo for Cluster I: The Multi-layered Character of Citizenship – Variations across Space and Time;
This cluster is visualised by the vertical hour-glass in lighter blue in the middle of the logo, indicating both the passage of time, and concentric layers of identities. 

The logo for Cluster II: Multidimensional Rights of Citizenship; 
This cluster is visualised by the horizontal scales in green, referring to the ideal of a balance between different rights. 

The logo for Cluster III: Multitudinous Effects of Rights on Multiple Categories of Citizens; 
This cluster is visualised by the solidly standing orange triangles, but located at some distance from each other, in the corners, representing different categories of citizens.

In cooperation with Michelle Haak.

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