Schippers Optiek is a multifaceted optician whose goal is to offer its customers a complete set of services. In order to do so this dynamic shop provides optician-, hearing aid- and eye-specialisation services. In doing so they set themselves apart as a real contemporary and caring optician.

The Visual Theatre developed an identity to mirror Schippers' their multifaceted and dynamic approach. The resulting logo — which dynamically represents the 3 disciplines Schippers Optiek offers — and the recognizable additional style-elements such as stationary, brochures, posters, photography and advertisements make sure Schippers Optiek distinguishes itself as a unique optician.