Amsterdams most extraordinary social hub
identity & website
LOLA (Stichting Leegstand Oplossers Amsterdam) approached us with the question to help give an identity to their newest space in the Bijlmer Bajes, which was to be used as a brand-new social hub. The Amsterdam slang term "Lik" for a jailhouse, is (coincidentally?) also a term we use in Holland when refurbising something – A 'lick' of paint. Hence we chose the name LOLA Lik.
Additionally, the Favela Painting Foundation had started painting the refugee center next to LOLA Lik, and is a strong cooperation between the two locations has been planned from the start, it seemed only more then logical to unite the two, by aligning the brand-colours used on the outside for the inside!
Of course, everyone adds his or her own touch, in their own way – no "lik" is the same. We chose to add hand-drawn liks to the logo with a rainbow of colours. Not only the impact, but also the identity is therefore dynamic. With all sorts of start-ups and companies, as residents of LOLA Lik, the hub is off to a promising start, with a new lik just around the corner.
The website for LOLA Lik is based on three pointers; its spaces, its events, and most importantly; its people. Without people there is no LOLA Lik. Each section can be accessed from the homepage and focuses on its respective subject. This way, browsing the website & finding your way to a subject is a breeze. Curious to see what's going on? Check it out at lolalik.nl